You will be able to assess your analytical skills
Find out what tasks can be solved using analytics
Understand how working with data helps businesses grow faster
Data analytics: what’s what
Data in the hands of the analyst is not just a collection of business metrics and numbers, but the key to more information. How to properly use new opportunities, which business areas to develop, how to earn more – with the help of data, you can find answers to these and other questions.
The data-driven approach can be applied by both junior specialists and experienced leaders. The ability to analyze business indicators and draw the right conclusions based on them in the modern world is a demanded skill.
What will you learn from video lectures
Understand how to use the received data
Understand how working with data helps to increase capital
Get acquainted with the experience of leading companies using the example of case studies
Program
- The cycle consists of short webinars of 7-10 minutes.
The total duration of the video lectures is 1.5 hours. - Web analytics tasks
- Data for web analytics
- Metrics and Business Metrics in Web Analytics
- Web analytics in cases
- Practical exercises with answers
- Data analysis algorithm
Who will benefit from video lectures
Internet marketers
Find out how to analyze and apply data to optimize ad campaigns and sales
Project or product managers
You will understand how to develop a project or product based on web analytics data
For business owners
Learn the basic metrics of web analytics to understand marketing reporting and monitor contractors